Eat organic and your digital marketing will be healthy! Nobody wants to be interrupted…….which is why I am passionate about organic marketing, whether it’s on your social platform or website.
Paid ads online are the same as renting a billboard. They’ll get you some quick results, but once you stop paying, the traffic stops too. And by nature, media buys and particularly PPC ads are interruptive Even the most basic on-page SEO lets people find you when they’re already looking for you. It’s like chatting with someone who’s interested in what you have to say, instead of yelling at a crowd of people who may or may not care.
Don’t get me wrong, I use PPC ads ALL THE TIME. But they are not the primary focus of ANY marketing plan for any organization I work with. It starts with branding, and ends with connecting you with the right audience!
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