Challenge: Fellah Bintelli Golf Carts, a new venture specializing in eco-friendly golf carts, needed to not only launch their business, registering the DBA and ensuring compliance with state regulations, but also establish independent sales processes and marketing strategies. All while synergizing with the resources of its parent company, Fellah Auto Group.
- Business Launch and Legal Compliance:
- Assisted in launching the DBA, ensuring all legal and regulatory compliances were met during the registration with the state.
- Ensured that all business operations adhered to relevant legal standards and industry best practices.
- Website Development and Digital Presence:
- Developed “https://fellahbintelli.com“, ensuring it communicated the brand’s commitment to providing top-of-the-line electric golf carts and was optimized for SEO and user experience.
- Crafted content that highlighted the practicality and style of the electric golf carts, catering to professional golfers, club managers, and recreational players alike.
- Independent Sales Processes:
- Established sales processes that were tailored to the unique needs and customer journey of the golf cart business, ensuring efficient and customer-centric operations.
- Developed strategies for customer engagement, conversion, and follow-up, ensuring a seamless and positive purchasing experience.
- Synergized Marketing Strategy:
- Developed a marketing strategy that, while independent, leveraged the resources and brand recognition of Fellah Auto Group, ensuring cost-efficiency and capitalizing on established trust.
- Implemented a multi-channel marketing approach, ensuring consistent and engaging communication of the brand message across all platforms.
- Eco-Friendly and Niche Market Positioning:
- Positioned Fellah Bintelli Golf Carts as a one-stop-shop for eco-friendly golf carts in Bucks County, ensuring clear communication of its USP to the target market.
- Developed marketing content that highlighted the practical and environmental benefits of choosing their electric golf carts.
- Successfully launched Fellah Bintelli Golf Carts, ensuring legal compliance and establishing it as a recognized entity in the market.
- Established a digital presence that effectively communicates the brand’s offerings and values, attracting and converting the target demographic.
- Successfully navigated the challenge of establishing independent processes while also leveraging the resources and brand equity of the parent company.